How To Succeed in Tag Management without Really Trying


“If you pick the right people and give them the opportunity to spread their wings — and put compensation as a carrier behind it — you almost don’t have to manage them.”

Jack Welch said this about managing people, but we would say almost the same thing about managing Web site tags. Choose the right partners, implement the best processes and make sure the incentives are correct and you almost don’t need to manage your tags.

We kept these ideas in mind when we designed Tag Manager, a new way to track and control all of the tags a publisher runs.

Since 2008, we’ve helped Web publishers optimize both tag performance and data marketing revenue. Tag Manager brings together eXelate’s performance monitoring, data marketing and audience measurement capabilities so that publishers can spend less time managing their tags and more time creating great content and building their businesses.

We’re also sure that Welch would agree that visibility and measurement are both key in any management process. That’s why Tag Manager includes a tag activity dashboard, so that you can better understand tag types, volume and performance.

Moreover, Tag Manager is integrated into DataLinX, the only DMP in the marketplace dedicated to helping data owners maximize their return on data. That means Tag Manager sits side-by-side with both DataShield, which prevents publishers from data theft, and all of our marketplace integrations, which ensure that you get the maximum revenue from your audience data.

We know that tag management can be a painful distraction not only for your organization but for your site visitors as well. Let us show you how Tag Manager can help you get your tags under control – so that soon, you won’t even have to manage them.

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