The Data’s in the Details – Volume 2: “Data – Once it hits your lips, it’s so good…”

As a follow-up to my previous blog post

In order for anyone to understand the value derived from data usage, a critical step is to actually start using data. This can come from direct integrations, testing through established “data connections”, or layering data for analytics and optimization. These are just a few ways to “get in the game”. At the end of the day, you need to be involved with data in order to see the value.

This concept can be foreign to many in the advertising space, and it should be – as the data world is still relatively new and fragmented. At eXelate, we help companies gain value through data usage, and are truly excited about the benefits.  However, we also believe the “proof is in the performance”, which can only come once there is a sincere effort made to leverage data and empower your marketing decisions.

Once the data discovery effort is underway, I have no doubt there will be significant enthusiasm around the many possibilities moving forward. I have actually witnessed the discovery of data value through eXelate partnerships over the last several years – and it is not only proof positive, but more importantly FUN…

In fact, it always reminds of the scene from Old School, where Frank the Tank (Will Ferrell), recites the lines “Fill it up again! Fill it up again! Once it hits your lips, it’s so Good…”  This coming as a result of Frank partaking in an activity, that was not in his initial plan for the evening – but one he enjoyed. Perhaps your enthusiasm for data will manifest itself in a slightly different quote, but you get the idea. (For those who have not seen the movie Old School, please stop reading this blog and immediately go see it.)  But for quick idea of what I mean, or reminder, you can watch the clip here

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