Black Friday 2011- Consumers Move Toward Mobile Devices for Online Shopping
November 28, 2011 1 Comment
Online shopping on Black Friday surged – no surprise there.
But, what IS interesting is that while consumers spent more time shopping online on Black Friday as opposed to past Friday’s, personal devices played a HUGE role in this weekend’s online activity. The product that recorded the largest surge in online activity was the iPad. Personal devices such a tablets and smart phones emerged as the consumer’s ‘device of choice’ for online shopping this past weekend.
Take a look at eXelate’s Black Friday 2011 infographic.
To download a copy, CLICK HERE.