eXelate’s White Paper: Defining the Audience Discovery Value Chain

Senior VP of Analytics Kevin Lyons tackles Big Data and discusses how to turn data into knowledge and action with eXelate’s newest white paper, Defining the Audience Discovery Value Chain. The white paper is an analytical framework to guide marketers through the process of better understanding their consumers through seven specific key types of analyses and is an excellent source for marketers seeking a rich, more relevant advertising experience for their consumers.

Check out Kevin’s thoughts on White Paper and what it’s all about:

 

Download your free copy here!

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