maX Data is Here! Custom-Made Audiences for Specific Campaign Goals
February 13, 2012 Leave a comment
As a digital marketer, some major concerns you face are reaching your target audiences and being sure they are driving advertising results. It’s a constant struggle to find your optimal audience every time, and more often than not, impressions are wasted. With the introduction of eXelate’s Modeled Audience eXtension – maX – marketers will be able to reach more people who improve their campaign results.
- It all starts with YOUR data. Your first party data is critical to maX. eXelate analyzes your data to define attributes that distinguish converters from non-converters. Then, we use the attributes of your best performers and match them to our premium data marketplace to build a custom audience. That audience can then be distributed on any media you choose.
- Custom audience based on your specific campaign goals. Each audience we create is unique. Our data scientists customize the audience to achieve your campaign goals.
- Performance at scale. maX delivers 3-5x better campaign results as compared to traditional data targeting.
- Flexibility. We’re building custom data segments that you can make actionable across any platform you choose.