Closing the Loop on Data-Driven Ad Strategies
April 12, 2012 Leave a comment
“The disruption of traditional media” – it’s a phrase we constantly hear from marketers. With the promise of “Big Data,” digital marketers are furiously discussing and debating its importance, how it’s disrupting traditional media as well as its effects on advertising to consumers. It all boils down to one thing – ROI. Agencies and marketers need to understand the latest advancements in information and technology so they can continue to reach consumers in meaningful ways.
At the Digiday Agency Summit in Utah, we took to the stage to evangelize this message. Accompanied by Nielsen’s Andrew Feigenson, our VP of Sales Jeff Huter presented “Identify, Target, Measure: Closing the Loop on Data-Driven Ad Strategies.”
The bread and butter of the presentation is this: online data works. Marketers need to take advantage of big data, and we’ve outlined the best practices for doing so.
1. Identify your key audience. Use first party data to pinpoint similar attributes and overlay third party data to learn even more about these users.
2. Target these users. First and third party data combined with market data and modeled data (maX) can help you get your ad in front of the right audience.
3. Measure your audience. See if you’re achieving the most scale you can and reaching customers you can convert.
Start getting your ads in front of the right people. Download the presentation here.