Using the maX Index to find Spring Break Travel Trends
May 7, 2012 Leave a comment
Marketers seeking to understand consumer demographics, interests, intent or branded segments according to user geography are now able to do so with eXelate’s maX Index, our market-level insights on segments that index high or low for any DMA or state. Based on eXelate’s unparalleled reach as well as our premium and syndicated audience segments, we are able to pull data from millions of unique user IDs and billions of transactions to tell if a specific geographic area is more or less likely to search or click.
For April, we pulled the top Spring Break Travel Trends. Some interesting finds:
- People in the Miami/Ft. Lauderdale area are 4.27 times more interested in travel to Spain compared to others in the US
- People in Manhattan are 4.28 times more interested in travel to the Netherlands than others in the US
- People in Austin, TX are 2.61 times more interested in travel to Germany
Were you surprised at the places these DMAs are likely to travel to? Read the full story and give your two cents at MediaPost.