Modeling eXposed – A Video Recap
June 28, 2012 Leave a comment
Last Wednesday, eXelate’s modeling and analytics event, Modeling eXposed, addressed how innovations in data modeling can be implemented into your digital marketing programs for more effective targeting, campaign management, business intelligence, and analytics. The purpose of the event was to bring industry peers together to share knowledge and exchange ideas for improving advertising performance through flexible modeling solutions.
Through a series of presentations and discussions, eXelate and guest speakers addressed innovations in modeling through case studies and interactive panel discussion, providing attendees with a roadmap of how modeling can be successfully implemented into their marketing strategies. Topics included:
- Data analytics for improved marketing decisions
- Custom audiences for cross-channel media optimization
- Adaptive audience intelligence methodology
- Modeling as a direct response and customer relationship strategy
Check out our recap video below. For more pictures and information, visit www.modelingexposed.com.