With Retail Sales Steadily Increasing Year-Over-Year, Now’s the Time for Shopping Data

In May, the National Retail Federation (NRF) conducted a study in which they discovered which retail categories were increasing or decreasing over time. Here are some statistics that were especially interesting:

  • Furniture & home furnishing stores’ sales increased 11.4% year-over-year
  • Sporting goods, hobby, book & music stores’ sales increased 9.1%
  • Clothing and clothing accessories stores’ sales increased 7.3%
  • Health & personal care stores’ sales increased 3.1%
  • Electronics & appliance stores’ sales increased 1.2%

These are just a few reasons why marketers should position themselves to online consumers – especially in the summer months leading up to back-to-school and holiday shopping (yes, already!).

eXelate’s Premium Shopping data is sourced from comScore Top 10 shopping sites as well as vertical enthusiast sites that track product interest and drive specific purchasing behavior. Our data is qualified by search-level category, subcategory, and product level data collected at leading comparison shopping sites.

Our syndicated data sets are comprised of top-tier data owners and publishers whose data we’ve helped bring online directly and transparently. Learn more about them here. Some of our syndicated partners with high-caliber shopping data to offer are MasterCard Advisors, Alliant, V12, IXI, and Nielsen Catalina Solutions.

To see our complete newsletter detailing all of eXelate’s shopping segments, click here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s