Holiday Shoppers: What Are They Looking For?

data digest holiday targetingIn the first part of our Holiday Shopping newsletters, eXelate’s Data Digest described who holiday shoppers are. As the holidays are upon us, it’s important to know not only who your shoppers are, but what they are looking for. We pointed out winter season shoppers, tech enthusiasts, premium credit card holders, and those with high incomes as the shoppers to look out for. eXelate’s Smart Segments are also busy shopping this season, and we figured out what it is they’re all looking for.

  • Video Games: 327K uniques/month
    • Nintendo – 5K
    • PS3 -27K
    • Wii – 54K
    • xBox – 93K
  • Mobile: +3M uniques/month
    • Apple – 37K
    • Samsung – 9K
    • HTC – 1K
  • Personal Tech: +11 M uniques/month
    • eReaders – 129K
    • Laptops – 508K
    • Tablets – 861K
  • Toys: 500K uniques/month
  • Shopping – Fashion: 11M uniques/month
Our branded data partners also contribute seasonal data that will help you access holiday shopping consumers:
  • Alliant: Family Interests
    • Holiday Products (1M uniques/month)
    • Shopaholic Hotline (4M uniques/month)
  • MasterCard Advisors
    • Top Tier Spender – Seasonal – Last Minute Holiday Shoppers 2x More Likely to Buy (9M uniques/month)
    • Top Tier Spender – Seasonal – Last Minute Holiday Shoppers 3x More Likely to Buy (3M uniques/month)

Target these shoppers and their purchases with our Audience Targeting Guide for Online Shoppers. Click here to download it now, and be sure to sign up for the Data Digest.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s