White Paper: 2012 Audience Targeting State of the Industry Survey
January 10, 2013 Leave a comment
In late 2012, eXelate partnered with Digiday and took stock of the audience targeting industry by surveying the data targeting methods, trends, and future plans of agencies, marketers, and ad platforms (ad networks, exchanges, and DSPs). The survey concluded that data usage in online advertising is getting more sophisticated as custom data – first party or performance data modeled to achieve scale – has grown significantly in usage based on the launch of proprietary data modeling solutions. Below are additional key findings:
Read more about the State of the Industry findings in Mediapost’s Data and Targeting Insider.