March Madness: The Road to the Final 4 – Infographic

This Monday marks the culmination of the NCAA’s March Madness championship. Louisville, Wichita State, Michigan, and Syracuse are the final remaining contenders. We’ve pulled data on all their biggest fans as well as tracked how the fans have been slowly tuning into the madness since the beginning of March.

Observing online browsing behavior of eXelate segments during the week of March 3,  we see fan interest is low as those teams who weren’t automatically qualified for the championship were selected. Over the next three weeks, however, you can see the intense increase in March Madness interest – particularly during the third week of March when the games started.

We measured fan interest here by Twitter followers (by team), gender, and age. We also did some more digging to find out what these fans like besides basketball.

Check out the infographic below and download it here.

exelate bracket bedlam infographic

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