Tax Day is Coming: Top 10 Popular Finance Segments

It’s everyone’s favorite time of year – tax season! With the April 15 deadline 3 days away, we pulled the top 10 most popular finance segments within the Baby Boomer and Gen Y age groups. 3 key findings include:

  • Despite charitable donations being the most frequent Gen Y financial activity, they still contribute less than their older counterparts overall.
  • Baby Boomers are more interested in Without Children categories as they’re more likely to be empty nesters, while Gen Y takes interest in With Children as they’re most likely starting families.
  • Members of Gen Y change jobs much more frequently than their older counterparts, therefore complicating their tax season!

exelate tax day finance segments

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