Tax Day is Coming: Top 10 Popular Finance Segments
April 12, 2013 Leave a comment
It’s everyone’s favorite time of year – tax season! With the April 15 deadline 3 days away, we pulled the top 10 most popular finance segments within the Baby Boomer and Gen Y age groups. 3 key findings include:
- Despite charitable donations being the most frequent Gen Y financial activity, they still contribute less than their older counterparts overall.
- Baby Boomers are more interested in Without Children categories as they’re more likely to be empty nesters, while Gen Y takes interest in With Children as they’re most likely starting families.
- Members of Gen Y change jobs much more frequently than their older counterparts, therefore complicating their tax season!