Jumptap and eXelate Join Forces to Bring Online Data into Mobile and Across Screens
April 23, 2013 Leave a comment
As Seen On: Jumptap.com
We’re happy to announce a new partnership with eXelate, the leading smart data and analytics engine, to help advertisers deliver highly-targeted mobile ad campaigns by bringing PC-based online consumer behavioral and purchase data into the mobile realm and reach audiences across screens.
In an increasingly multi-screen world, it’s critical for advertisers to think about mobile audience behavior holistically; true intent deciphered through mobile, online and offline behavior. Jumptap is expanding itsAudience+ Targeting Platform by leveraging eXelate’s data and insights on online purchase intent, household demographics and behavioral propensities across 500M online consumers worldwide. As a result, advertisers will be able to target and reach mobile audiences at key points within the decision making and purchase process.
To link to eXelate’s data, the company drops Jumptap pixels within its publisher network. When eXelate receives a request from a user’s device, it sends Jumptap an eXelate user ID, along with an IP address. Once the sync is made, the online data is available to Jumptap whenever it ‘sees’ the user in its network.
“As the world’s content consumption becomes more fragmented across screens, a significant opportunity exists to unite audience behavior for more relevant, holistic messaging,” said Adam Soroca, Chief Product Officer at Jumptap. “eXelate is well-known for its expansive data in the online realm, and we’re honored to be their first mobile partner. This partnership supports Jumptap’s mission in driving a unified audience across screens.”
“Our partnership with Jumptap supports eXelate’s commitment to helping marketers identify and reach their audiences through a data-driven approach,” said Nancy Neumann, VP of Platform Sales, eXelate. “The mobile and online industries are beginning to converge, and we’re thrilled to be working with Jumptap at this exciting time.”