Mobile Shopping: Growing Fast, If Unevenly
July 12, 2013 Leave a comment
Mobile shopping has continued to grow since the introduction of Smart Phones, and took a huge leap forward with the introduction of the tablet. In 2012, 11% of all online shopping was done on mobile devices. In 2013, this is expected to reach 15%. By 2016, 1 in 4 online sales will be completed on a mobile device. eMarketer reported just yesterday that US mobile payments are on track to top $1 billion in 2013.
We took a look at a range of shopping segments for June, in order to see how much interest was generated by users on mobile devices, vs. desktop computers. From shoes to food to fashion, mobile shopping continues to grow, but unevenly across segments.
Shoes were in the top plot, with 24% of shopping, including browsing and purchasing, coming from mobile users. This is followed closely by women’s fashion, comfortably beating men’s fashion in mobile browsing. This is despite the fact that men are more likely to shop using mobile devices overall.
PC video games came in at last place. With most video games immediately available for direct download, it makes sense we would see this. While you can watch a trailer or read the news about a game on your phone, you typically need to download it to a PC in order to play it.
In today’s digital world, it’s critical to focus on a mobile strategy, and to be aware of where your company fits within the larger retail ecosystem. Be prepared to harness the power of mobile!
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