Safe from Nature: Interest in Public Safety during Summer
July 26, 2013 Leave a comment
Occasionally, we remember that the internet offers more than cats and memes. In some instances, it can be lifesaving, such as when it helps to spread information about an ongoing disaster, or provides safety tips to those affected by such an event. Given the amount of natural disasters we have seen already this summer, we took a look at some of our data that shows interest in public safety.
While not unexpected, it was clear that safety and preparation tips for disasters are most frequently accessed immediately following a large event. On May 20, an EF5 tornado touched down in Moore, OK, devastating residential areas and schools. Following this major event, traffic to websites about disaster safety increased more than 100%, indicating how important these resources are. Even when examining American websites, distant disasters such as the tremendous floods in India and Nepal in June will cause small jumps in traffic.
As a rule, some disasters such as tornados and hurricanes display strong patterns of seasonality. The tornado season is especially visible, falling dramatically as we move into moved into mid-summer. On the other hand, disasters such as earthquakes display significantly less seasonality, being a year-round threat.
While we focused on examining the most common types of disasters, the Red Cross can provide you with the information you need to be ready for anything from drought to tsunamis.
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